Forecast 2017

The Sales Conference for Forward -Thinking Sales Leaders

San Francisco, California

About Forecast

Each year, hundreds of data driven salespeople, decision makers and executives gather at Forecast to define the future of sales as a science. Hear from industry thought leaders and join fellow sales science pioneers for this inspiring and informative one day conference focused on making data-driven business decisions.

What to Expect

Become a data-driven sales leader

Attend sessions led by world-class sales leaders who drove their team towards performance with a repeatable and scientific process.

Connect with sales peers.

Expand your network by connecting with metric driven sales leaders across varying roles and industries.

Get certified in sales science

Invest in your personal development. Take part in a half day certification workshop and get certified in Sales Science.

Explore new products built for sales teams

Meet and hear from leading software companies to discover the latest in sales technology.

Sales Certification Workshop

Take your sales savvy to the next level by getting acquainted with the science of sales! This hands-on workshop is designed to help participants start generating data-driven and prescriptive sales insights.

Upon completion, attendees will gain access to Base’s online Sales Academy to receive additional materials and their official certificates.

See the Forecast agenda for descriptions of each session. Pre-registration is required

Topics covered include:

-Driving CRM adoption
-Refining your sales process
-Building your sales data strategy

Get Certified

2017 Speakers

Speakers added on regular basis.

Forecast Agenda

The conference is one full day of exclusive, actionable content delivered by the industry’s top thought leaders. Agenda topics will be focused on the challenges sales teams face today and how to combat those challenges with the use of data and science. 

8:00 AM

Registration and Breakfast

9:00 AM

Welcome to Forecast
Uzi Shmilovici, CEO and Founder at Base

Base CEO and Co-founder Uzi Shmilovici kicks things off in this opening keynote chock-full of exciting announcements.

9:45 AM

Fireside Chat: The Future of Customer Relationships
Mikkel Svane, CEO and Founder at Zendesk
Uzi Shmilovici, CEO and Founder at Base

Customer relationships matter more now than ever before. And for most companies, future revenue depends on those relationships lasting well beyond a single transaction. In this chat, Mikkel Svane will share how Zendesk has paved the way for the next generation of customer management and why it matters for your business.

10:15 AM

Networking Coffee Break

Sponsored by Gong

10:30 AM

How Leading Companies Unlock 100% CRM Adoption
Philip Quackenboss, Sales Director, Restaurant Vertical at Groupon
Stefan Feinberg, Director of Finance at Sinclair Broadcasting Group
Ruchi Shah, Director, Go-To-Market at OLX Group

In this revealing panel, Base customers will share the tips, technologies and tactics that they have put into place to make sure that everyone on the sales team is using the CRM on a daily basis.

10:30 AM

Sales Science Certification Workshop - Part 1
Location: Classroom | Pre-registration required.
Rachel Serpa, Content Marketing Manager at Base
Nikos Psaltopoulos, Head of Sales & Innovation at Brand Collective

Get acquainted with key sales science terminology and responsibilities. Hear how Brand Collective’s Head of Sales & Innovation, Nikos Psaltopoulos, uses sales science best practices to identify high-value customers and activities.

11:00 AM

Driving Rep Accountability through Data-Driven Coaching
Amy Borsetti, Sr.Director of Global Sales Readiness at LinkedIn

The most effective sales managers focus on creating a culture of rep accountability, wherein reps effectively manage and measure their own performance. This session explores how managers can empower reps like never before by providing strategic, data-driven coaching.

11:00 AM

Sales Science Certification Workshop - Part 2
Location: Classroom | Pre-registration required.
Lindsey Bly, Sr. Product Marketing Manager at Base

Learn how to effectively increase CRM usage in a way that drives data capture across your sales team. Next, take part in a hands-on exercise designed to help you formalize a sales process that is measurable, repeatable and scalable.

11:30 AM

Building and Scaling a Sales Machine
Chad Peets, CEO at Peets & Associates
Chris Degnan, CRO at Snowflake

Experts Chad and Chris will share their roles in enabling rapid headcount growth and lessons on how to hire, organize and incentivize a growing sales team from the ground up.

11:30 AM

Sales Science Certification Workshop - Part 3
Location: Classroom | Pre-registration required.
Mark Stagi, Head of Growth at Base
Rachel Serpa, Sr. Content Marketing Manager at Base

Start building a sales data strategy rooted in the Scientific Method. Understand what data points to prioritize, ways to improve sales data quality and how to identify the sales reports you need to hold your team accountable.

12:00 PM


1:00 PM

The Science Behind Motivation: How to Inspire Your Team to Win
Jaimie Buss, VP Sales - Americas at Zendesk
Laurabeth Harvey, VP Sales at Intercom
Erica Alioto, Former SVP Local Sales at Yelp

Whether it’s the last day of the quarter or your weekly sales all-hands, the ability to energize and empower your reps is essential to sales success. On this all-star panel, our speakers share the three elements that science indicates are key to any good pep talk, and discuss how they motivate their sales teams on a daily basis.

1:45 PM

The Anatomy of a Winning Sales Presentation
Amit Bendov, CEO at Gong

Break through the hazy perception of artificial intelligence in sales and get concrete examples of how AI can be used to transform sales communication. Hear actual discoveries and learnings uncovered by Gong’s conversation intelligence platform and start applying these insights to your own business.

2:15 PM

Networking Coffee Break

Sponsored by Gong

2:45 PM

Optimizing Sales Ops with Sales Science Best Practices
Moderator: Pete Kazanjy, Founder of Modern Sales 
Jennifer Liao, Head of Sales Operations at MemSQL
Sam Trachtenberg, VP Operations at AdRoll
Manish Jindal, Head of Sales Operations and Business Development at Cloudflare
Mike Leeds, Head of Customer Operations at Talkdesk

Sales operations is one of the youngest roles in any sales organization, but with the on-going growth of data and technology, it’s evolving at lightning speed. And now, with the rise of the the Science of Sales, sales operations has a more scalable and reliable way to measure and maximize performance than ever before.

3:30 PM

Start Building the Sales Stack of the Future
David Cancel, CEO at Drift

Forward-thinking organizations are adopting client-focused technologies that streamline the customer journey across touchpoints. Learn how to build a sales stack that enables sales teams to better understand and interact with customers and prospects, as well as collaborate cross-functionally with other key departments.

4:00 PM

How to Build the Sales Team Behind a $3.7B Acquisition
Dali Rajic, Chief Revenue Officer at AppDynamics
Kyle Osterman, VP of Sales, Enterprise at Base

In this fireside chat, Kyle will get answers to all the sales questions you want to ask a key executive post-acquisition. How did they scale and enable the team? What processes and methodologies did they use? What lessons did they learn along the way? Dali will share strategies and tactics behind the sales team that fueled the Cisco - AppDynamics acquisition.

4:30 PM

The Sales Evolution at Slack
Kevin Egan, Head of North America Sales at Slack

5:00 PM

Happy Hour

Organized by


"Aside from a great venue, the speakers and content were both unique and engaging. I couldn't be happier with the value provided at Forecast."
Andrew, Global Sales at WePay

"I haven't had much sales training in my role over the last 9 months. This felt like the first educational experience I have had in the workplace."

Jasper, Business Development at Upwork


8:00 AM to 7:00 PM
Monday, September 18th, 2017 
at The Palace of Fine Arts in San Francisco, CA

Get Directions


Book your hotel accommodation at The Westin St. Francis located in Union Square, the heart of San Francisco. Secure a special rate of $275 per night when you book by August 25th, 2017 at 5pm PST. Rate is based on availability. 

Book online by clicking the link below or call to reserve your reservation at (415) 397-7000.